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QUARTERLY INSIGHTS 

A Perfect Annuity Sales Storm 

The current economic environment has created a perfect storm for record-level growth in the annuity market. As interest rates continue to be unpredictable and the potential of a recession looms, retirement investors are looking for safe, short-term investments. On iPipeline’s AFFIRM® platform, we have seen record annuity sales so far in 2023 -- continuing the trends we saw in 2022 -- and LIMRA forecasts that annuity sales will continue to grow by at least 15% in 2023*. In other words, annuities are kind of a big deal right now. But will this trend continue? And what opportunities does this market present?  

In this issue of the Buzz, we gain insight into the annuity market from Pete Buxton of Highland Capital Brokerage, and we hear from Bill Atlee on iPipeline's plan to bring our annuity platform to the BGA community - all to help better equip you to meet customer expectations. 

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Adam Ducorsky
Senior Director of Product Management, iPipeline 

*Stats sourced from LIMRA

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AGENCY SPOTLIGHT: DAY IN THE LIFE

 Featuring Pete Buxton | VP, Senior Advisor Consultant, Signature Annuity at Highland Capital Brokerage

Q: How did you get into your current role? 

A: I have been in this business for five years. Prior to my role here at Highland, I was in the military for 14 years. After serving, I went back to school on the GI Bill and got my degree. Then I started a landscape design company, but I wasn’t sure if that was what I wanted to do for the rest of my life. As I thought through my options, my dad, who is a financial advisor, introduced me to a connection at Highland Capital, and the rest is history.

 Q: What does a typical day look like for you

A: My day looks different now than it did my first two years. The first two years I put in a lot of time learning from Senior VPs in my role by shadowing them. I would call 80 to100 people a day to set up meetings for those VPs, and then I would sit in on the meetings. Now, I focus on my own target market: military veterans who are now financial advisors. I still make a lot of calls and set up a lot of meetings, but I now have a great referral base on which I’ve built my business. This allows me to spend time outside the office, meeting with my advisors face-to- face - something I really enjoy.

Q: Annuities are hot right now due to the interest rate environment. Beyond interest rates, why would you recommend purchasing an annuity

A: The annuities that I specifically work with, Fixed and Index, tend to lean more toward the conservative client who may have a short runway when it comes to their “working years.” I like to refer to this runway as the "retirement redzone," which is 5 years before and 5 years after retirement. When you are in this category, you can’t afford to take a dramatic loss because you don’t have the time or income generation to make up for those downturns, like we saw in 2022. This is why we use Fixed and Index Annuities to lower the risk in a client’s portfolio. Even though you may not see those double-digit returns, you have eliminated all downside risk, and you have the ability to still capture decent upside returns in the market - all while protecting that nest egg that you worked so hard to achieve.

Q: What trends in annuities did you see last year and what are you seeing this year?

A: Last year, we saw a lot of market volatility, which made it difficult to keep up with the products and rates changing so frequently. Oftentimes, by the time a case was designed and everything was ready to sign, interest rates would change. We really had to be mindful of the timing in 2022. The interest rate environment is a little less volatile in 2023. Interest rates are still high, but they aren’t increasing every few weeks. This helps us to position products without experiencing the timing issues we saw in 2022.

Q: If you had $100,000, what kind of annuity would you purchase?

A: Well, I am not a typical annuity purchaser due to my age, but if I were to purchase an annuity for myself right now, I would go with a buffered annuity. A buffered annuity gives you market exposure with a buffer on the downside.

Q: If you had $100,000 to spend frivolously, what would you spend it on?

A: I’m huge into watersports, so I would probably put a bunch of it towards a nice wake boarding boat.

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Pete Buxton
VP, Senior Advisor Consultant, Signature Annuity at Highland Capital Brokerage

PRODUCT UPDATES

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As of August 21, 2023, we will no longer offer Microsoft Dynamics. We invite you to check out our latest CRM offering – we’ve designed this CRM specifically with you in mind. It’s simple, straightforward, and easy to learn. To find out more or to learn more about set up, contact your Sales Rep or Customer Account Manager.

Laser App Anywhere users can now launch iPipeline’s iGO e-app – right from Laser App Anywhere! We’ve integrated iGO with Laser App Anywhere, so users can leverage existing CRM data to initiate the Life Insurance e-app process.

Contact Sales for more info: laserappsales@ipipeline.com.

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INNOVATION CORNER
Bringing Our Annuity Platform to BGAs

Last year, $312 billion in annuity premium was sold in the U.S., according to LIMRA, with independent brokerage carriers accounting for 81% of that volume. It’s no secret that annuities have become white hot due to soaring interest rates. In fact, annuities sales are up 23% over 2022. As a result, carriers are operationally overwhelmed with cycle times moving from roughly 15 days to now over 44 days to issue a contract. Where is the delay coming from? 
 
Well, we can point to a few areas. Aside from the sheer volumes of applications, carriers are bogged down by the percentage of those applications that are paper. We estimate that 35-40% of applications in the industry are still paper applications. These applications require far more manual touches than a purely digital application, resulting in carriers needing larger workforces and fighting to hire more people in a tight labor market. Another culprit is 1035 exchanges. In the Independent brokerage channel, roughly 60-65% of contracts are funded through a 1035 exchange. Transferring money from one carrier to another carrier accounts for a large chuck of time, but 1035 exchanges and the resulting time delays have always been part of the annuity process. So, what is the greatest contributor to the increase in cycle time? The answer is suitability. In independent brokerage, the carriers are responsible for suitability. This is a very paper intensive area that requires manual review and approval and has become a large bottleneck for carriers. The good news is, iPipeline has the solution. 

 

Believe it or not, iPipeline has been in the digital annuity transaction business for 15 years - processing over $48 billion of annuity premium each year across 35 carriers. Where does it come from? Currently, it is coming from inside the large financial institution space where high customization is required for digital annuity order entry, suitability management and workflow, but we are coming back home! Yes, we are bringing this platform to our BGA community. Our goal is to drop cycle times back to where they used to be, prevent case managers from re-keying data/status, and provide your advisors with a single user experience across multiple carriers.

Be on the lookout for more to come…. 

If you would like to learn more, please reach out to Bill Atlee at batlee@ipipeline.com.

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Bill Atlee
Founder & Chief Innovation Officer, iPipeline
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TECH TIPS

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Dear The Forms Guy, 

The economy is a bit tight nowadays, and lately our agency hasn’t been receiving as many cases as we have in the past. My boss tells us we have nothing to worry about, but this makes me worry even more. What are some ways that I can increase my visibility at the agency, so if there are changes coming down the road, I’m in a better position to keep my job?   

 - Anxious in the Agency 

 

 

 

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Dear Anxious, 

We’ve all been anxious in the past about job security. 

One of the best ways that you can become invaluable is to be the technology champion at your agency. Take the time to learn how to administer all your back-end systems - like your CRM, Agency Management System, iGO e-App, illustration systems, and other tools. You might already have a system administrator, but it’s not a bad idea to have a backup. Make your goals known amongst your coworkers and those who make hiring decisions. If something unfortunate happens, you can list your administrative experience with those programs on your resume.   

Above all, don’t just wait for bad news to happen. Make good things happen every day by giving 100 percent. I believe in you! 

Optimistically yours, 

The Forms Guy 

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Mark Your Calendars!  

Look for iPipeline at these upcoming industry events: 

Lincoln Financial Group Distribution Summit
August 1-3 | Fort Wayne, IN 

National Association for Fixed Annuities (NAFA)
October 4-5 | Nashville, TN
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LIMRA
October 22-24 | National Harbor, MD
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NAILBA 42
November 1-3  | Hollywood, FL
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Omni Orlando Resort at ChampionsGate in Orlando, Florida 
Wednesday, May 15 – Friday, 17, 2024   
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