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A WELCOME MESSAGE FROM
PAT O'DONNELL

 

With more than 30 years of experience leading several software companies, I am excited to be here in my new role as CEO of iPipeline.

As a member of the BGA community, I would like to thank you for being a trusted partner of iPipeline, and I look forward to working alongside you!

I hope to meet many of you in person in Orlando at our Connections Conference this May! If you’re not signed up, click here to register or read more information below.

Pat_CEO_PIC
Pat O'Donnell
CEO, iPipeline

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BUZZ STATS: iSolve®  

Product Updates

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great

  • For spelling out benefits and

  • Turning visitors into leads.

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iSolve is transforming the way illustrations are run. Historically, agents and advisors rely on BGAs to provide all illustrations needed to socialize pricing with their clients who are looking for permanent products. With iSolve, agents can easily obtain the pricing for permanent products from the same place they are used to getting their term quotes. Once they select the right product and face amount for their client they can download the pdf of the illustration or ask the BGA team to run the one or two illustrations they are interested in.

iSolve is drastically improving the efficiency of the process – while reducing the overhead for BGAs to support their agents. Over the past year, the number of quotes generated by iSolve has grown by 240%! Interested in learning more about iSolve? Contact your account manager today!

Hover over each card to read more about the iSolve statistic.

1.8 Million

1.8 Million

1.8 million iSolve quotes between August 2021 - August 2022

4.4 Million

4.4 Million

4.4 million iSolve quotes between August 2022 – August 2023

240%

240%

Quotes in iSolve grew by 240% in one year

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AGENCY SPOTLIGHT: DAY IN THE LIFE

 Featuring Pete Buxton | VP, Senior Advisor Consultant, Signature Annuity at Highland Capital Brokerage

Q: How did you get into your current role? 

A: I have been in this business for five years. Prior to my role here at Highland, I was in the military for 14 years. After serving, I went back to school on the GI Bill and got my degree. Then I started a landscape design company, but I wasn’t sure if that was what I wanted to do for the rest of my life. As I thought through my options, my dad, who is a financial advisor, introduced me to a connection at Highland Capital, and the rest is history.

 Q: What does a typical day look like for you

A: My day looks different now than it did my first two years. The first two years I put in a lot of time learning from Senior VPs in my role by shadowing them. I would call 80 to100 people a day to set up meetings for those VPs, and then I would sit in on the meetings. Now, I focus on my own target market: military veterans who are now financial advisors. I still make a lot of calls and set up a lot of meetings, but I now have a great referral base on which I’ve built my business. This allows me to spend time outside the office, meeting with my advisors face-to- face - something I really enjoy.

Q: Annuities are hot right now due to the interest rate environment. Beyond interest rates, why would you recommend purchasing an annuity

A: The annuities that I specifically work with, Fixed and Index, tend to lean more toward the conservative client who may have a short runway when it comes to their “working years.” I like to refer to this runway as the "retirement redzone," which is 5 years before and 5 years after retirement. When you are in this category, you can’t afford to take a dramatic loss because you don’t have the time or income generation to make up for those downturns, like we saw in 2022. This is why we use Fixed and Index Annuities to lower the risk in a client’s portfolio. Even though you may not see those double-digit returns, you have eliminated all downside risk, and you have the ability to still capture decent upside returns in the market - all while protecting that nest egg that you worked so hard to achieve.

Q: What trends in annuities did you see last year and what are you seeing this year?

A: Last year, we saw a lot of market volatility, which made it difficult to keep up with the products and rates changing so frequently. Oftentimes, by the time a case was designed and everything was ready to sign, interest rates would change. We really had to be mindful of the timing in 2022. The interest rate environment is a little less volatile in 2023. Interest rates are still high, but they aren’t increasing every few weeks. This helps us to position products without experiencing the timing issues we saw in 2022.

Q: If you had $100,000, what kind of annuity would you purchase?

A: Well, I am not a typical annuity purchaser due to my age, but if I were to purchase an annuity for myself right now, I would go with a buffered annuity. A buffered annuity gives you market exposure with a buffer on the downside.

Q: If you had $100,000 to spend frivolously, what would you spend it on?

A: I’m huge into watersports, so I would probably put a bunch of it towards a nice wake boarding boat.

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Pete Buxton
VP, Senior Advisor Consultant, Signature Annuity at Highland Capital Brokerage

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Product Updates

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We’re excited to share that we’ve automated* the process of activating new life insurance products for distribution in our iService portal. iService is our administrative tool that enables you to configure your iPipeline products.

This time-intensive manual process has transformed into a fully automated process -- making it faster, easier, and more efficient while providing you with immediate access to life insurance products from various carriers.

Now you no longer need to turn on any new products as they are added to the iPipeline platform – alleviating this administrative task for you!

With this automated process, you can expect immediate benefits to your business, including:

  • Alleviating the administrative burden of monitoring new product announcements and setting up new products via iService.
  • Eliminating the complexity of iService product setup and any associated errors from your teams.
  • And confidence that new products will be available via iGO®, LifePipe, iSolve®, QuoteAPI, FormsPipe, and Illustrations.

For those who do not want to automate the process and would rather selectively exempt certain GAIDs, you can revert to the manual process. This will then allow you to select individual products as they become available.

Login to iService now to explore what this new process can do for your business.

If you have questions, please contact your Customer Account Manager.

*This automation is based on a straightforward set of business rules: If you are currently enabled to sell a certain product type from a specific carrier, then any new product of that same type, launched by that carrier, will automatically be enabled for you.

We’ve given XRAE® a make-over, complete with a new user interface, a more modern look and feel, and a consistent and complimentary design of our other iPipeline applications for BGAs. Designed with accessibility in mind, we’ve also made the interface compliant per the standards of WCAG (v2.1 Level AA).

Our enhancements to XRAE include:

  • It connects to our LifePipe quote engine: This provides access to rate class results and term quotes. As you navigate through the XRAE questionnaire, you can view impacts to rate class and premiums.
  • It's also a multi-tenant application: Accessing the same security and user accounts as our other BGA applications, XRAE is now optimally designed for agents in the field via their agent portals, in addition to BGA back-office users.
  • XRAE is now included in the e-SSENTIALS® bundled pricing for BGAs: If you have an e-SSENTIALS license but cannot access XRAE, please contact our support team to extend these capabilities to your agents.

 

When it comes to the seamless operations of your agency, it’s critical to have the right Agency Management System. An efficient AMS boosts the productivity of your agency while increasing your level of growth and success.

Yet, finding the right system can be challenging. We feel your pain.

Click here for our latest blog post in which we delve into 6 pivotal factors to consider when selecting the right AMS for your organization.

Innovation Corner_rebranded

INNOVATION CORNER
The "Paper Monster" Still Lives

In the early 2000s, annuities underwent a digital transformation when they began to be available digitally via e-applications and online order entry platforms. With this significant change, you’d expect the industry to embrace a fully digital experience for annuities – for both agents and clients. But, that isn’t the case.

Just this month, the Insured Retirement Institute reported that although 100 percent of carriers and 85 percent of distributors surveyed reported that they support a full digital process – only 40 percent of applications are submitted in a fully digital process.

So why are annuity applications still being submitted on paper?

There’s a myriad of answers as to why advisors resist a digital process when it comes to annuities, but I’ll share a few of my favorite reasons:

  • With paper, you can skip over client questions and still submit the application.
  • You can enter the wrong data – and even collect client signatures without providing complete answers.
  • And you don’t need a power cord or WIFI access to complete a paper form.

Essentially, advisors have the freedom to collect client data the way they want and unless advisors feel a pain or significant benefit, that behavior remains the same.

A Hidden Operational Strain

Since the operational strain that a paper process creates for distributors and carriers is behind-the-scenes, an advisor is not going to be aware of the challenging situation until it impacts their client.

By nature, paper applications usually take weeks longer than digital. These applications must be manually touched to ensure all submitted forms are valid, data must be re-keyed into New Business systems, and client data needs to be scrubbed for NIGO (not in good order) applications.

But before an annuity contract can be issued, it must clear the suitability hurdle. If an advisor’s product recommendation is deemed not suitable or if the review has taken too much time that the advisor cannot preserve their interest rate lock, the client is adversely affected.

The First Step is Critical

In my experience in the industry, if an advisor starts a process on paper, they ultimately will finish it on paper, but if they start the process digitally, the odds are that they will complete it digitally. This proves that the key to digital adoption is to start the process that way.

As the leading provider of digital annuity order entry, iPipeline powers some of the largest financial institutions in the U.S. We have taken this proven annuity platform and created an end-to-end digital solution for our BGA channel. This solution combines a wizard-based applications entry process with rules-based suitability to streamline the fastest way to process annuity business.

We're excited to show you how we can help you accelerate your business beyond your current platform. We’ll be in touch – or give us a call!

If you would like to learn more, please reach out to Bill Atlee at batlee@ipipeline.com.

atlee
Bill Atlee
Founder & Chief Innovation Officer, iPipeline
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Q4 CARRIER UPDATES

The following carriers and products are NOW AVAILABLE on iPipeline:

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TECH TIPS

Select a tab to expand for tech tips

We’ve now made it easier to resend email links. Our most recent enhancements aim to reduce the number of duplicate emails that are sent while still allowing your users to resend the link emails when necessary.

For more information, click here or visit the Customer Portal > iGO > iGO January 24 Release

If you’re accessing iGO with a Single Sign On (SSO), specifically the iGO Admin Tool, you now have access to view and download PDFs for completed iGO cases. Click to learn how to implement this feature.

 

Dear The Forms Guy, 

The economy is a bit tight nowadays, and lately our agency hasn’t been receiving as many cases as we have in the past. My boss tells us we have nothing to worry about, but this makes me worry even more. What are some ways that I can increase my visibility at the agency, so if there are changes coming down the road, I’m in a better position to keep my job?   

 - Anxious in the Agency 

 

 

 

Have a question for The Forms Guy?

Need some advice? Submit your questions here!

Dear Anxious, 

We’ve all been anxious in the past about job security. 

One of the best ways that you can become invaluable is to be the technology champion at your agency. Take the time to learn how to administer all your back-end systems - like your CRM, Agency Management System, iGO e-App, illustration systems, and other tools. You might already have a system administrator, but it’s not a bad idea to have a backup. Make your goals known amongst your coworkers and those who make hiring decisions. If something unfortunate happens, you can list your administrative experience with those programs on your resume.   

Above all, don’t just wait for bad news to happen. Make good things happen every day by giving 100 percent. I believe in you! 

Optimistically yours, 

The Forms Guy 

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JOIN THE INDUSTRY AT CONNECTIONS 

Designed to spark your curiosity and empower you to discover what’s possible, Connections 2024 is the ultimate can’t-miss event for anyone in the life insurance and financial services industries.

With over 50 educational sessions, hundreds of carriers, BGAs, and financial services attendees, a world-class keynote from Daymond John (founder/CEO of FUBU and star of ABC’s Shark Tank), and an unforgettable opening reception at SeaWorld, Connections 2024 will leave you with the tools, insights, and perspectives to drive your business forward and help move you closer to your goals.

We hope to see you at Connections 2024 May 15-17 in Orlando, FL. Register below to join us!

Click Through the Slides to Find Out Why YOU Should Attend Connections 

Events_rebranded

Mark Your Calendars!  

Look for iPipeline at these upcoming industry events: 

IRI Annual Conference
April 2-4  | Nashville, TN
Learn More

LIBRA Ops Meeting
April 8-10  | Dallas, TX

NBA Spring Conference
April 10-12  | Southlake, TX

TMA Annual Conference
April 30-May 3  | San Antonio, TX

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Connections 2024: Save the Date!  
We look forward to seeing you this year – in Florida! 
Omni Orlando Resort at ChampionsGate in Orlando, Florida 
Wednesday, May 15 – Friday, 17, 2024   
Click here for more information and add it to your calendar!  

NEED HELP? Visit our Customer Portal 

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